Did you hear? Disney announced the launch of the “Journey to Oz Balloon Tour,” (sponsored by leading multichannel retailer HSN and IMAX Corporation)  This is  in support of the upcoming fantastical adventure “Oz The Great and Powerful.” This will be opening in U.S. theaters and IMAX on March 8, 2013. The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.

Stops for the “Journey to Oz Balloon Tour” to date include:

·       “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood  (February 13)

·       Disneyland Resort in Anaheim, Calif. (February 17)

·       Daytona International Speedway in Daytona Beach, Fla.  (February 20)

·       Central Park in New York City (March 5 & 6)

On February 15, the “Journey to Oz Balloon Tour” app will go live on the official Oz The Great and Powerful Facebook page. Starting then, fans will have the opportunity to unlock screenings in cities near them.  To Vote, you will need to Tweet with a Custom Hashtag for your City (e.g. #DisneyOzSeattle) or by sharing on Facebook.

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I am a Single mom of a 6 year old lil man. I work full time away from the house so I am always on the lookout for new things that will make my life easier!

  6 Comment to “Disney Launched the “Journey to Oz Balloon Tour” to Celebrate “Oz The Great and Powerful””

  1. I am really excited for this movie. One of my favs as a kid. This is a fun way to promote

  2. I am really excited for this movie. One of my favs as a kid. Cute way to promote

  3. This is so cool, I love the original, and our family is a bunch of Disney lovers , the Balloon Tour is a great promotion they’re doing-I wish I could see it.

  4. I’m really looking forward to this movie! And a balloon promo, what fun!

  5. How unique!

  6. Oh man, this is AWEsome.

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